The Subscription Revolution

Everything you need to know about customer success and the revenue lifecycle

The subscription revolution requires a business evolution around customer success, not just a customer success team. If you want to create lasting growth in the subscription revolution, you need to rethink your approach to customer lifecycle management (CLM). You need to take control of your revenue lifecycle—everything that occurs after you acquire a customer.

THINKstrategies Managing Director, Jeff Kaplan and ServiceSource’s Michele Ballinger will discuss what you need to know about the revenue lifecycle and building a customer-centric subscription business. In 60 minutes, you will learn:

  • KPI’s you need to be measuring and why they are critical to subscription business models
  • The Revenue Lifecycle – best practice methodology for managing recurring revenue
  • Customer Success – how to ensure it is business-wide strategy and not a team silo