In this Gartner Research report, Analyst Mark Paine explains that “For those providers that are not practicing CLM today, the size of the challenge, as well as integrating channel partners into the processes, will be a large undertaking that will not be achievable overnight.”
Key takeaways that we gleaned from the report:
Don't miss the case study in the report on how a global, multi-billion dollar cloud software and virtualization company improved renewal rates by 40 percentage points by better enabling the channel.
*Gartner, Tech Go-to-Market: Best Practices in Enabling Reseller Channel Partners in the Changing World of Cloud, Mark Paine, 20 April 2016
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